Crawford Communications Group (www.crawfordgroup.com) is seeking a qualified Web Demand Generation Program Manager for an engagement with one of our top high technology clients located in San Jose.

The Web Demand Generation Program Manager’s primary responsibility is web program management, including global strategy and execution. Experience with use of the web to move website visitors through the sales cycle to a successful sale is key. Candidates MUST HAVE segmentation experience and/or experience with behavioral targeting and personalization (interactive marketing).

Please note that no phone calls will be accepted.  Only local San Francisco Bay Area candidates will be considered.   YOU HAVE:

• 7 - 10+ years of hands on demand generation experience in the technology sector—technology experience is highly preferred for this B2B web demand generation expert.
• Ability to develop compelling customer acquisition strategies.  Ability to create the right mix of reinforcing campaigns and determine the frequency of contact touches to positively influence revenue.  Requires a solid grasp of audience definition and customer/prospect behavioral segmentation.  
• Project management experience with IT teams for technical implementation is required.
• Experience with process improvements that facilitate scaling is critical. Change management experience and best practices sharing will be critical components of a successful assignment.
• Omniture experience a BIG plus.